When I began my digital marketing career in NYC back in 1999, almost all of my clients were based in the US. Especially in the major markets like NYC, SF, Chicago, LA, etc.
Along the way, a funny thing happened. One of my global clients (Billion $ plus company) gave me an opportunity to not only work on domestic business but also on their int’l business as well. One project lead to another project, and well, you can see where I’m going w/ this.
Culture are different throughout the world, but there’s one thing that every culture has in common – the desire to be happy people and provide quality services or products to their customers.
By opening up my mind & learning and by embracing these opportunities, I’ve been fortunate enough to experience new cultures while meeting wonderful people along the way. And – as importantly – I’ve been able to diversify my business portfolio so that I can hedge my risk on any 1 particular economy succeeding or failing.
Who knew that a person living in Vermont would be able to work with clients in places like Munich, Germany & Mumbai, India? Not me – but – I’m really thankful I stumbled upon the opportunities. It’s a pretty interesting world out there!