As I was catching up on some industry news this week, 2 articles really caught my eye. I’m a big fan of NYTimes.com & EConsultancy.com. Both are well respected publishers w/in their arenas. Which is precisely why I was all that more intrigued by their diametric stances on business strategy.
NYTimes.com wrote an article entitled, “Amazon Says Long Term And Means It.”
EConsultancy.com wrote an article entitled, “To succeed, companies should forget about the future”
Now, it’s that time of the year where everyone wants to make bold predictions. Nothing grabs a reader’s attention more then a bold prediction about some future business situation in the upcoming year. We, the readers, hate the unknown. The publishers know that & take advantage of this void by filling it w/ meaningless predictions.
So which of these esteemed publishers are right? Should we really still be focusing on the long-term or should we scrap tomorrow to save today?
I read the NYTimes article on long-term strategy first and fell in love w/ it @ first read. It’s a great story by a great company run by an even better leader. There are very few visionaries in the business world – I happen to think Jeff Bezos is among a handful of the best of that group! I disagree w/ a few of the points but all and all, I think it’s an excellent read on how to set your future up for success and still maintain a day-to-day edge, albeit a costly one.
Next, I checked out the EConsultancy article. In truth, when I saw the preview of the article and article headline in an email newsletter I received, I was sick. How could a reputable publisher propose that long-term strategies have no merit? The basic gist of their article is that we have to focus on today and forget about tomorrow. But should we really?
I definitely feel that NYTimes did it’s readers a much greater service by reminding them that life exists more then just 1 day/week/month/year out. So I’ll wrap up w/ a quote from that article, “… we like things to work in five to seven years. We’re willing to plant seeds, let them grow—and we’re very stubborn.”
I encourage all readers that think EConsultancy has the best point to remember … sure you can harvest a plant that’s intended to grow to 8 feet @ only 1 foot. And sure you can eat. But are you really doing yourself a favor in the long-term by only trying to survive today?